Oct 26, 2022Emergence of First-Party Web Calls for Media Owners’ 2nd Digital Transformations | AdweekThe last five years haven’t changed media monetization. Subscription and advertising channels have been active for decades, but they are forcing media owners to revolutionize the way their organizations are set up to successfully face the current challenges. It’s not a philosophical nuance. Simply put, the alternative is death by…Media1 min readMedia1 min read
Oct 21, 2022Apple’s No Villain — It’s Got the Right Approach to Privacy and Advertising | AdExchangerThe accusation that Apple is using privacy as a Trojan horse against “the rest of the world” with the goal of building an advertising empire is so petty. In fact, I can’t help but consider that charge as hyper-partisan politics driven by not-so-hidden agendas. The digital advertising ecosystem can be…Advertising4 min readAdvertising4 min read
Jul 20, 2022Post Third-Party Cookies, You’ll Need This First-Party Media Monetization Checklist | AdExchangerOne of the most overlooked caveats around the shift to first-party assets is that no successful monetization strategy can be built in isolation. Synchronization, harmonization and consistency within the company and across its strategy, culture and behaviors will be paramount. In a first-party world, where media owners’ assets have become…Media3 min readMedia3 min read
May 5, 2022Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads | AdExchangerThe debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs. subscription models. While it was Netflix that most recently captured the headlines, there’s been a notable rise in streaming service cancellation across the board. According to the FT and Kantar, in…Media3 min readMedia3 min read
Apr 20, 2022Backlash Against Consent Pop-ups Is a Misleading Argument | AdweekThe future is zero- and first-party data. Audiences must regain a central role in the digital advertising ecosystem. But the industry is facing one of its biggest challenges to date, and it’s not on the technical and regulatory fronts. There is a clash between the need to regain credibility by…Privacy1 min readPrivacy1 min read
Mar 16, 2022Publishers, It’s Time To Start Selling Advertisers On Quality, Not Quantity | AdExchangerOver the years, publishers have accused advertisers of rewarding media agencies and buyers through business models that prioritize the wrong metrics, favoring quantity over quality and overlooking the uniqueness of the media owner’s environment and content. But this is only one side of the story. In fact, media owners have…Advertising3 min readAdvertising3 min read
Jan 12, 2022Publishers Beware: Is Ad Tech Harvesting Your Data Without Permission? | AdExchangerMedia owners today risk losing control of one of their most precious assets. The parasitic nature of certain ad tech is back, as some players try to pull control of resources and assets away from media brands. This time, they’re threatening the very essence of intellectual property: content. Content is…Media3 min readMedia3 min read
Nov 19, 2021Cracks In Old Ad Tech Present An Opportunity For Media And Advertisers | AdExchangerAd tech stocks are soaring even as regulators clamp down on ad tech, especially in Europe. How can we understand this irrational behavior? Let’s backtrack. IAB Europe recently announced that Belgium’s data protection authority (APD) will likely find it in breach of the General Data Protection Regulation (GDPR) for its…Media4 min readMedia4 min read
Oct 29, 2021The “Cookie Pop-Up” Is Not The Real Issue Of GDPR | AdExchangerProgress is not a straight line or a smooth path, as many in history have reminded us. It seems to be the case for data and privacy regulations, too, as the spotlight was recently on the UK and its call for data reform it published in September, “Data: A New…Media4 min readMedia4 min read
Jul 9, 2021The evolution of the ad-tech companyOne aspect of ad tech that was (almost) unthinkable even until a couple of years ago is its role of agnostic enabler, of infrastructure provider at the service of its clients’ own strategies and assets and whose success fully overlaps with the one of its partners. In the audience-centric, privacy-first…Advertising1 min readAdvertising1 min read
