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Alessandro De Zanche
Alessandro De Zanche

23 Followers

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Oct 26, 2022

Emergence of First-Party Web Calls for Media Owners’ 2nd Digital Transformations | Adweek

The last five years haven’t changed media monetization. Subscription and advertising channels have been active for decades, but they are forcing media owners to revolutionize the way their organizations are set up to successfully face the current challenges. It’s not a philosophical nuance. Simply put, the alternative is death by…

Media

1 min read

Emergence of First-Party Web Calls for Media Owners’ 2nd Digital Transformations | Adweek
Emergence of First-Party Web Calls for Media Owners’ 2nd Digital Transformations | Adweek
Media

1 min read


Oct 21, 2022

Apple’s No Villain — It’s Got the Right Approach to Privacy and Advertising | AdExchanger

The accusation that Apple is using privacy as a Trojan horse against “the rest of the world” with the goal of building an advertising empire is so petty. In fact, I can’t help but consider that charge as hyper-partisan politics driven by not-so-hidden agendas. The digital advertising ecosystem can be…

Advertising

4 min read

Apple’s No Villain — It’s Got the Right Approach to Privacy and Advertising | AdExchanger
Apple’s No Villain — It’s Got the Right Approach to Privacy and Advertising | AdExchanger
Advertising

4 min read


Jul 20, 2022

Post Third-Party Cookies, You’ll Need This First-Party Media Monetization Checklist | AdExchanger

One of the most overlooked caveats around the shift to first-party assets is that no successful monetization strategy can be built in isolation. Synchronization, harmonization and consistency within the company and across its strategy, culture and behaviors will be paramount. In a first-party world, where media owners’ assets have become…

Media

3 min read

Post Third-Party Cookies, You’ll Need This First-Party Media Monetization Checklist | AdExchanger
Post Third-Party Cookies, You’ll Need This First-Party Media Monetization Checklist | AdExchanger
Media

3 min read


May 5, 2022

Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads | AdExchanger

The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs. subscription models. While it was Netflix that most recently captured the headlines, there’s been a notable rise in streaming service cancellation across the board. According to the FT and Kantar, in…

Media

3 min read

Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads | AdExchanger
Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads | AdExchanger
Media

3 min read


Apr 20, 2022

Backlash Against Consent Pop-ups Is a Misleading Argument | Adweek

The future is zero- and first-party data. Audiences must regain a central role in the digital advertising ecosystem. But the industry is facing one of its biggest challenges to date, and it’s not on the technical and regulatory fronts. There is a clash between the need to regain credibility by…

Privacy

1 min read

Backlash Against Consent Pop-ups Is a Misleading Argument | Adweek
Backlash Against Consent Pop-ups Is a Misleading Argument | Adweek
Privacy

1 min read


Mar 16, 2022

Publishers, It’s Time To Start Selling Advertisers On Quality, Not Quantity | AdExchanger

Over the years, publishers have accused advertisers of rewarding media agencies and buyers through business models that prioritize the wrong metrics, favoring quantity over quality and overlooking the uniqueness of the media owner’s environment and content. But this is only one side of the story. In fact, media owners have…

Advertising

3 min read

Publishers, It’s Time To Start Selling Advertisers On Quality, Not Quantity | AdExchanger
Publishers, It’s Time To Start Selling Advertisers On Quality, Not Quantity | AdExchanger
Advertising

3 min read


Jan 12, 2022

Publishers Beware: Is Ad Tech Harvesting Your Data Without Permission? | AdExchanger

Media owners today risk losing control of one of their most precious assets. The parasitic nature of certain ad tech is back, as some players try to pull control of resources and assets away from media brands. This time, they’re threatening the very essence of intellectual property: content. Content is…

Media

3 min read

Publishers Beware: Is Ad Tech Harvesting Your Data Without Permission? | AdExchanger
Publishers Beware: Is Ad Tech Harvesting Your Data Without Permission? | AdExchanger
Media

3 min read


Nov 19, 2021

Cracks In Old Ad Tech Present An Opportunity For Media And Advertisers | AdExchanger

Ad tech stocks are soaring even as regulators clamp down on ad tech, especially in Europe. How can we understand this irrational behavior? Let’s backtrack. IAB Europe recently announced that Belgium’s data protection authority (APD) will likely find it in breach of the General Data Protection Regulation (GDPR) for its…

Media

4 min read

Cracks In Old Ad Tech Present An Opportunity For Media And Advertisers | AdExchanger
Cracks In Old Ad Tech Present An Opportunity For Media And Advertisers | AdExchanger
Media

4 min read


Oct 29, 2021

The “Cookie Pop-Up” Is Not The Real Issue Of GDPR | AdExchanger

Progress is not a straight line or a smooth path, as many in history have reminded us. It seems to be the case for data and privacy regulations, too, as the spotlight was recently on the UK and its call for data reform it published in September, “Data: A New…

Media

4 min read

The “Cookie Pop-Up” Is Not The Real Issue Of GDPR | AdExchanger
The “Cookie Pop-Up” Is Not The Real Issue Of GDPR | AdExchanger
Media

4 min read


Jul 9, 2021

The evolution of the ad-tech company

One aspect of ad tech that was (almost) unthinkable even until a couple of years ago is its role of agnostic enabler, of infrastructure provider at the service of its clients’ own strategies and assets and whose success fully overlaps with the one of its partners. In the audience-centric, privacy-first…

Advertising

1 min read

The evolution of the ad-tech company
The evolution of the ad-tech company
Advertising

1 min read

Alessandro De Zanche

Alessandro De Zanche

23 Followers

Media and advertising. Data, audience and monetisation strategies.

Following
  • The NYT Open Team

    The NYT Open Team

  • Justin Cox

    Justin Cox

  • Chief Digital Officer for London

    Chief Digital Officer for London

  • Ana Andjelic

    Ana Andjelic

  • Wannes Rosiers

    Wannes Rosiers

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