Jun 21, 2021

Photo by Dayne Topkin on Unsplash

Privacy is the new background of media, advertising and marketing environments, but it would be misleading and dangerous thinking of it as a check list from the legal team to be translated into functionality, to cover a company’s back and prevent fines.

From an audience perspective, the perception of privacy…

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Alessandro De Zanche

Alessandro De Zanche

Media and advertising. Data, audience and monetisation strategies.