The future of media monetisation does not lie in the present

Photo by Grant McIver on Unsplash

What from now to 2023?

For media owners, staying still while speculating on what ad tech will propose to media and consumer brands as a solution for the post third-party cookie era would be damaging and dangerous: many of those solutions might first and foremost fulfil the agendas of those very ad tech companies, rather than fitting the needs of their clients…