Privacy = compliance + perception

Photo by Dayne Topkin on Unsplash

Privacy is the new background of media, advertising and marketing environments, but it would be misleading and dangerous thinking of it as a check list from the legal team to be translated into functionality, to cover a company’s back and prevent fines.

From an audience perspective, the perception of privacy is as powerful as compliance and will shape the relationship within the user/customer, data…

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