Media owners: embrace privacy or die

There is no way back. The knowledge of the individual (a consumer brand’s customer, a media owner’s subscriber, a gamer, a user) about personal data and online privacy can only grow exponentially.

https://www.bbc.co.uk/news/technology-57232253

Media owners have a higher responsibility, as they are the gatekeepers of the environment and their own audience experience. They are…

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Media and advertising. Data, audience and monetisation strategies.

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Alessandro De Zanche

Alessandro De Zanche

Media and advertising. Data, audience and monetisation strategies.

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